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  • From Blockchain Banking to NFT Marketplaces – WoW by Ludo #05

From Blockchain Banking to NFT Marketplaces – WoW by Ludo #05

The Future of Commerce and Finance

GM Web3 Enthusiasts!

Welcome back to the Ludo newsletter! Alongside our traditional format featuring a Web3 news digest, deep dives, and a social media radar, we're excited to introduce "Brands in Web3," a special series in our newsletter lineup.

Based on your feedback, we're alternating between our established newsletter and this new series, which dives deep into the impact of NFTs across various industries. Each edition of "Brands in Web3" will focus on a specific sector, exploring how NFTs reshape industries like finance and commerce. This new approach provides a rich blend of regular updates and detailed industry analysis, ensuring a comprehensive and enlightening journey through the world of Web3.

Your Ludo Team

An Exciting Year Ahead

As we step into 2024 with our first newsletter of the year, we're thrilled to share a glimpse into what's in store. At Ludo, we're speeding up on all fronts, and the development progress has been phenomenal, receiving outstanding feedback from investors and advisors. Our focus remains on enhancing our services to bring you the best of Web3. In the upcoming newsletters, we'll dive into more details about these exciting developments. Stay tuned for a year filled with innovation and growth at Ludo, as we continue to shape the future of digital interactions.

Follow Us on Our New Twitter Account! 🐦

Stay in the loop with Ludo's latest happenings and industry events by following our new Twitter account! We're constantly updating our feed with the newest Ludo developments, insights into the Web3 world, and much more.

Join our Twitter community to keep your finger on the pulse of the ever-evolving digital landscape. Don't miss out on exciting updates and engaging content – follow us @LudoHQ!

NFTs in Commerce & Finance 🏦

In this edition of Ludo's "Brands in Web3" series, we delve into the role of NFTs in commerce and finance. We're exploring how these digital assets transform industries by introducing decentralized finance, creating new marketplaces, and enhancing transaction security.

This deep dive will offer insights into the unique functions of NFTs in these sectors, highlighting their benefits and the challenges they face. We aim to provide a clear understanding of how NFTs reshape traditional financial systems and their potential for future industry trends. Join us for an in-depth exploration of NFTs in the dynamic world of commerce and finance.

So, buckle up and join us as we navigate the dynamic world of NFTs in trade and finance! 👇👇👇

NFTs Are the Bridge Between TradFi and DeFi

As the digital frontier revolutionizes traditional business models and consumer interactions, the commerce and finance sectors are not merely spectators. Institutions from established financial giants to groundbreaking fintech startups are enthusiastically exploring the world of Non-Fungible Tokens, charting a course that's both transformative and trailblazing. In this comprehensive analysis, we'll delve into the NFT endeavors of renowned entities like Mastercard, Visa, JP Morgan, and Goldman Sachs and spotlight the innovative ventures of emerging players like RealT, Konvi, and LineNext. From tokenizing real assets and fostering unique customer engagement to leveraging Web3 for novel financial solutions, these institutions are reimagining how commerce and finance operate in a digital-first era. Whether it's democratizing asset ownership, pioneering virtual financial experiences, or crafting next-gen loyalty programs, these players are infusing innovation into every digital transaction, creating a bridge between legacy systems and the exciting new frontier of Decentralized Finance.

In this article, we'll uncover how Web3 and especially NFTs are reshaping the dynamics in the commerce and finance sectors, spotlighting inventive approaches to boost brand value, enhance customer engagement, and champion the evolution of digital finance. Here's a glimpse into some of the most compelling NFT initiatives undertaken by commerce and financial institutions:

NFT Use Case Overview

Lots of big financial institutions have already engaged in the world of Web3 and NFTs. Such as VISA, whose NFT Creator Program supports digital creators in art, music, fashion, and film through a year-long immersion, focusing on leveraging NFTs for business growth. It offers mentorship, community, access to Visa's network, and financial support, aiming to empower creators in the expanding Creator Economy. This initiative, including Visa's purchase of a CryptoPunk NFT, reflects their commitment to exploring the NFT and crypto spaces, specifically focusing on their implications for commerce.

Also, Nomura, a leading Japanese financial services firm, launched a Digital Company in April 2022 to delve into cryptocurrency and NFT opportunities. This initiative is part of a wider restructuring to enhance client engagement in digital assets. CEO Kentaro Okuda aims to improve client services and foster collaborations. Despite Japan's strict crypto regulations, NFTs are becoming popular, with Nomura exploring NFT offerings alongside other major Japanese companies.

In a recent example, JP Morgan's JPM Coin facilitated its first Euro-denominated blockchain transaction in June 2023 with Siemens AG. This digital token, exclusive to institutional clients, streamlines payment settlements on JP Morgan's blockchain. Launched in 2019, JPM Coin Services enables 24/7 transfers, offering a faster, more secure alternative to conventional methods.

We have gathered all these interesting use cases in a separate article which you can access here.


As we can see, there are a series of trends that underpin the general adoption of NFT technology within the broader Commerce and Finance sectors:

  • Business Growth and Brand Positioning. In the rapidly evolving digital age, NFTs are a modern tool to enhance a brand's image, allowing them to position themselves as forward-thinking and innovative. By creating or associating with NFTs, brands can tap into a new audience segment, particularly the tech-savvy and crypto-enthusiastic demographic. This is also a trend in the sectors analyzed within this article. Still, we can see it complemented by business growth applications, such as dedicated Accelerator programs, that provide benefits for the broader ecosystem and future major clients for the financial institutions that host them. For example, Mastercard’s Web3 music-focused program, the Mastercard Artist Accelerator, empowers emerging musicians, allowing them to collaborate, create, and monetize their music, emphasizing the potential of NFTs in fostering creativity and collaboration.

  • Support for adoption and education. Education is key to reaching mass adoption of a new concept, such as NFTs. Companies such as PwC and KPMG provide excellent sources of information and hands-on consultancy and integration. For example, PwC provided executives with a hands-on NFT experience during their Emerging Tech Exchange event, emphasizing the practical utility of NFTs in engaging and educating stakeholders. KPMG's metaverse collaboration hub signifies their intention to support clients in the emerging metaverse market, combining NFT use cases and Web3 integrations.

  • Tokenization and Fractional Ownership. RealT's approach to tokenizing real estate properties showcases the potential of NFTs in democratizing asset ownership. They allow investors to partake in the real estate market at a fraction of the traditional cost. The same can be said for Konvi’s approach to tokenizing luxury goods.

  • TradFi/DeFi Integration. Creating solid bridges between traditional and decentralized finance is another key aspect when discussing the mainstream adoption of non-fungible tokens or the broader applications of blockchain technology. JP Morgan's ventures in the NFT space, including their Decentraland presence and the Project Guardian pilot, reflect their commitment to integrating traditional finance with decentralized financial systems. Nomura's new Digital Company focuses on opportunities in cryptocurrencies and NFTs, reflecting a broader interest in integrating traditional finance with the world of digital assets.

  • Customer Engagement and Loyalty. Like in other verticals, NFTs are an excellent tool for customer engagement and loyalty programs. Ubank's partnership with Upstream integrates Web3 technology, allowing members to trade NFTs and redeem them for unique experiences, indicating the potential of NFTs in enhancing customer loyalty and engagement. Flipkart's collaboration with Nothing and Hang indicates their intention to tap into the NFT ecosystem, emphasizing NFTs as tools for brand marketing and customer engagement.


As the digital age advances, the commerce and finance sectors are transforming, with Non-Fungible Tokens (NFTs) playing a pivotal role in this evolution. From enhancing digital transactions to democratizing asset ownership, fostering engagement, and integrating with traditional finance systems, NFTs are reshaping the very fabric of these industries. The involvement of stalwarts such as Mastercard, Visa, JP Morgan, and others underscores the profound implications and boundless possibilities that NFTs bring to the table. As we navigate the intricate landscape of Web 3.0, it is evident that NFTs will continue to drive innovation, redefine traditional paradigms, and chart new horizons in commerce and finance.

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Get ready for our next Ludo newsletter, where we'll delve into the latest happenings in the Web3 industry and the overall market. We'll bring you a curated selection of the most engaging and insightful posts from Web3 social media, ensuring you're up-to-date with the latest trends and discussions. Don't miss out on our comprehensive roundup – a must-read for anyone keen on staying ahead in the dynamic world of Web3!