A New Ingredient on the Menu: The Role of NFTs in the Food Industry

A New Ingredient on the Menu: the Role of NFTs in the Food Industry

Ludo's series delves into the influence of Non-Fungible Tokens (NFTs) across sectors, spotlighting the food industry. Brands like KFC India and Pizza Hut are utilizing NFTs for enhanced brand engagement and customer experiences. Beyond just digital art, NFTs are revolutionizing brand loyalty, creating novel revenue avenues, and signifying a pivotal transformation in the culinary domain.

In our research paper, we included examples from KFC, Maggi, Starburst, Pedigree, Oreo, Pop Tarts, M&M, Dave & Buster’s, Cadbury, Cheetos, McDonald’s, Burger King, Pizza Hut, Taco Bell, Papa John’s, Doritos, Pringles, Frank’s RedHot, Campbell’s, Kraft Foods, Applebees, Quiznos, Chick’n cone, Nestle, Front of House, Freed’s Bakery, GourmetNFT, Flyfish Club, Burger DAO, Pizza DAO, Bored Pizza Club and CHFTY Pizzas.